Promotional Sign Permits

Banner Permit Regulations

Promotional signs are used to attract attention to commercial establishments. A banner or feather flag permit is required for any temporary outdoor business signage. A grand opening permit for newly opened businesses is required for any outdoor temporary business signage.

• Quantity: No more than two banners or feather flags shall be permitted on a single use site at one time. However, if a single use development has two frontages, then the business would be allowed to place one banner and one feather flag or two feather flags per frontage if the total size does not exceed the maximum size allowed. No more than three multi-tenant businesses can display banners or feather flags at one time. No more than four permits may be issued for each business per calendar year.
• Size: The sign(s) shall not exceed 32 sq. ft. in size and shall be exempt from the maximum allowable square footage for on-premises permanent signs.
• Permit Required: No banner shall be placed on a site without the issuance of a permit from the Town. 
• Duration: Promotional signs may be displayed for a maximum of 15 consecutive days and for a total of 60 days per calendar year. Failure to remove a banner within the prescribed period shall result in a violation of this provision. No new permits shall be issued during the calendar year in which such a violation occurs.
• Maintenance: Banners and feather flags shall be maintained in good repair. Frayed edges, faded lettering, holes, and similar signs of deterioration shall be considered a violation of this provision.

Grand Opening Regulations

• All commercial, industrial, public, and quasi-public uses and mixed-use developments (commercial combined with multi-family residential) will be allowed to display grand opening signage with a valid permit.
• Signage for a grand opening will be permitted for a period not to exceed 30 days and will only be issued to a new business or existing business relocating to an entirely new location.
• Grand Opening signage shall not be in the right-of-way of any public street or within five feet of any property line and each single sign shall not exceed 32 square feet.
• Signage shall not obscure building address numbers, be displayed on a roof top, extend vertically above the fascia of a building, or encroach into fire lanes. Moreover, the Town shall not be liable for temporary sign options that are not securely placed.
• Allowable signs per each Grand Opening event may include a combination of a maximum of three of the following sign options: banners, pennants and streamers, balloons, rigid portable sign, and feather flag: 

Prohibited Signs

• The following are examples of signs or types of signs that are prohibited in the Town:
• Snipe signs and signs attached to trees or utility poles.
• A sign erected without a permit where a permit is required.
• Any sign that interferes with traffic or might reasonably be confused with, obstruct the view of, or effectiveness of any official traffic sign, traffic marking or otherwise obstruct the sight of motorists or pedestrians.
• Roof-mounted signs.